With 3 weeks until their first shipment of product was set to arrive in their warehouses, the Olo Band team needed a crash course in launching a successful product and building their DTC business model.
Sketched out detailed demographic, psychographic profiles for potenial early customers, based on the best data available.
Surveyed the competitive landscape and re-positioned Olo Band with adjacent products that shared Olo Band's quality, design, and pricepoint.
Identified the most likely early adopters and inital customer base to be targeted in various demand vaildation strategies
Decided on areas of focus for sales and customer acquisition, including paid digital media, influencer marketing, and brick & mortar retail
Adjusted product pricing, forecasted costs, revenue, and profit margins to assess the market opportunity and business strategy viability
Produced email copy, ad creative and copy, sales sheets, and product decks, and blog content for lauch and first 100 Days
When we first started working together, the Olo Band team was in full on fire-fighting mode. While the team generally understood the big picture goals (generate hype, sell products) they did not have a plan in place for how they would achieve those goals.
Our Go-to-Market Roadmap organized all of the activites and tasks that the team would execute - and the tactics we would use - to bring their product to market. The GTM strategy combined
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