I decided to run an experiment with a survey sample of one.

The goal was to collect all the mobile ads that I was served over a long enough period of time that the results would be interesting.

How to sell your product/platform to your target customer/voter..

...voter attitudes and behavior are complex and unpredictable - as are consumer habits. To understand what motivates consumer/voter decision making, it helps to take a step back from trying to convince your target audience. Devote some time and energy into understanding their goals and needs first.

If your goal is to convince your audience to take action, then you have to present a compelling argument. In Rhetoric, Aristotle discusses 3 types of persuasion. 2000 years later, these categories are still helpful in understanding persuasive communication.

Help potential customers truly appreciate your value with this quippy, sticky marketing framework

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